Rita Row was born in Figueres (Girona) in June 2013, and is made up of two halves, Imma Serra and Xènia Semis.

Since its inception, the brand has set very clear goals: to create garments with elegant and comfortable functionality. Inspired by the image of a modern, hard-working and free woman, Rita Row has created a philosophy of design and production.

Rita Row feels and promotes the commitment to the industry of proximity and quality. This is a project with integral soul, combining tradition, awareness, design and exclusivity.

This is a project with integral soul, that combines tradition, conscience, design and exclusivity. A new generation of quality garments to women who look for distinctive garments.

“Rita” is the imaginary character used by designers as a source of inspiration to develop their collections, from the Costa Brava, for a modern, hard-working and free woman. Each collection is inspired by a theme, creating delicate and simple pieces, with a contemporary, urban and comfortable elegance.

Rita’s universe has been defined occasionally as comfortable and beautiful, oversize and sexy, which breathes the Mediterranean air that only things that are designed near the sea can have “.